World Literature Crusade (Canada)

On October 1, 1946, World Literature Crusade was founded in Saskatchewan, Canada, at a time when communities were rebuilding after the upheaval of war. With many families carrying grief, dislocation, and uncertainty, the ministry’s central conviction was simple: the Word of God does not fade with the headlines. From the Canadian prairies—where long distances and scattered towns often left people isolated—this work aimed to place Scripture within reach of everyday men and women, believing God would use it to call sinners to repentance, strengthen wavering believers, and gather faithful churches.

Rev. Jack McAlister (President, 1946–1979)

Rev. Jack McAlister led the mission from its founding through 1979, embodying steady, pastoral resolve rather than publicity-driven ambition. His long presidency reflected a kind of quiet heroism: faithful endurance, careful stewardship, and an unwavering confidence that God’s ordinary means—His Word, prayer, and obedient witness—bear lasting fruit. Under his leadership, the organization pressed on through seasons when results could not be measured quickly, trusting the Lord for genuine conversions and persevering discipleship.

Mission and Ministries

World Literature Crusade emphasized Bible distribution, church planting, and Bible correspondence courses. Literature and lessons could travel where preachers could not, reaching remote homesteads, hospital rooms, prisons, and those hesitant to cross a church threshold. The correspondence courses offered structured instruction for seekers and new believers, encouraging repentance, prayer, and practical obedience. Church planting efforts sought not merely decisions but congregations shaped by Scripture—communities where worship, discipline, and love for neighbor could be learned over time.

This work leaned on the promise that God’s Word accomplishes His purpose: “so My word that proceeds from My mouth will not return to Me empty, but it will accomplish what I please” (Isaiah 55:11). It also drew courage from the enduring power of the gospel message itself: “For I am not ashamed of the gospel, because it is the power of God for salvation to everyone who believes” (Romans 1:16). In that confidence, the mission labored with hope—planting, watering, and leaving the increase to God.